Technology Enhances Wine, State of mind and Beer Labels
What's the intention of a wine label; or even a label on state of mind and beer? Obviously, the first respond to that question is: to meet up with the TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations. Once that is accomplished, the label space remaining may be used for branding Kizoop and marketing copy. The fact is, there is very little space on bottle labels to get creative with messages. Now Technology is helping solve the limited space on labels by way of RFID (radio frequency identification/ID) Technology. Tap a smart phone on a NFC (Near Field Communications) tag embedded on a bottle and see what appears on your smart phone; assuming there is currently a tag on the label. Depending on a winery's budget and the number of touch screen phones allowed with RFID tag readers (newer touch screen phones have built-in reader capability), wine, beer and state of mind producers can communicate directly with the consumer while they are standing in front of the...